Is an umbrella term for the majority of our web-based advertising endeavors. It is nothing but the marketing of goods and services through various digital channels with the key objective to promote brands and ideas.
Organizations use advanced channels, such as Google searches, online networking, email, and their websites to associate with their present and forthcoming clients. Digital marketing is basically uses any kind of digital technology or platform to showcase or advertise their goods and services to reach out a larger audience quickly and in a more optimized way.
Digital Marketing has shown a massive growth since the year 2000 and so has changed the way brands and organizations utilize innovation for marketing. With the advancement of technologies people have walked towards the digital platforms and have started to depend on them for their needs rather than walking to the physical markets, this, in turn, has provided digital marketing with an opportunity to grow with leaps and bounds.